Tag: #AccessibleMarketing

• AMA of Central PA Networking Social

  Whether you are a college student or a C-level executive, if you are given the opportunity to network with others in your field through a professional organization, always take it. The art of networking with other professionals in your field has a lifetime of benefits. I had the opportunity to do just this at the…

  Sadie McFarland

  April 16, 2024

  Accessible marketing

  #AccessibleMarketing, #community, #Marketing, #messiahuniversity, #networking #americanmarketingassociation, #publicrelations, #shippensburguniversity, #SocialMedia, #SocialMediaMarketing

• A powerful marketing partnership: artificial intelligence and the human mind

  How AI could help Market to visually challenged consumers As someone who is legally blind, and can only read large print, I struggle to read social media captions, small copy on advertisements, or pretty much any little print, unless I can make it bigger. However, AI might be changing that. Along with screenreaders, apps that…

  Sadie McFarland

  March 4, 2024

  Accessible marketing, Business Accessibility

  #AccessibleAdvertising, #AccessibleMarketing, #Advertising, #DigitalMarketing, #DisabilityAwareness, #GraphicDesign, #Marketing, #SocialMedia, #SocialMediaMarketing

• A picture may be worth 1000 words, but what if you can’t see it?

  Ever looked at an image on social media, and couldn’t tell what was going on? Ever watched a video on YouTube or social media and then unable to identify the subject? Ever looked at an advertisement on social media and couldn’t tell what they were advertising? If you answered yes to any of these questions,…

  Sadie McFarland

  April 22, 2023

  Accessible marketing, Business Accessibility

  #AccessibleAdvertising, #AccessibleMarketing, #Advertising, #AltText, #DigitalMarketing, #Google, #GraphicDesign, #Marketing, #SEO, #SocialMedia, #SocialMediaMarketing

• Why is Accessibility in Business Important?

  Since the beginning of time, we’ve traded, bought, or bartered for our products. Fast forward thousands of years and now business has transformed into a multi-faceted necessity of life. Everyone does business. The issue is that not all businesses are accessible to those with disabilities. ““According to the CDC, approximately 61 million individuals in the…

  Sadie McFarland

  April 4, 2023

  Accessible marketing, accessible Travel, Business Accessibility

  #AccessibleAdvertising, #AccessibleMarketing, #Advertising, #BusinessAccessibility, #DEI #DiversityEquityAndInclusion, #DigitalMarketing, #Marketing, #SocialMedia, #SocialMediaMarketing

• Is Silence REALLY The Right Sound?

  You’re on break at work and you pull out your phone📱 to check Facebook. With your screen reader, you struggle to understand any videos on the platform. This is where captions and correct in video descriptions come in. According to an article published by Newton Technologies, “In 2022, videos will make up more than 82%…

  Sadie McFarland

  March 30, 2023

  Accessible marketing

  #AccessibleAdvertising, #AccessibleMarketing, #Advertising, #CTA, #DigitalMarketing, #Facebook, #GraphicDesign, #Instagram, #Marketing, #silentads, #SocialMedia, #SocialMediaMarketing, #Twitter

• Knowledge is Power: an interactive

  As a visually challenged student in the marketing field, I used to fear graphic design, and think that I could never do it. However, when canvas came on the scene, I realized that with the simple app on my phone, I could create content and have it close to my face. It’s tools like these…

  Sadie McFarland

  March 19, 2023

  Accessible marketing

  #AccessibleMarketing, #canva, #GraphicDesign, #GraphicDesignByTheBlind , #HelenKeller, #InteractivePost, #KnowledgeIsPower, #Marketing, #SharetheKnowledge, #Womenshistorymonth

• Social Media Standoff: Instagram, Facebook, Snapchat, and Twitter

  It’s literally everywhere. It’s ubiquitous. It’s inescapable. But… Is it accessible??? As a college student, especially within the marketing field, I am constantly on social media and observing various marketing trends and accessibility changes that companies make. Throughout this post, I will unpack some of the social media platforms I use, and how accessible they…

  Sadie McFarland

  March 2, 2023

  Accessible marketing

  #AccessibleAdvertising, #AccessibleMarketing, #Advertising, #CTA, #DigitalMarketing, #Facebook, #Instagram, #SocialMedia, #SocialMediaMarketing, #Twitter

• Super Bowl 57: You can’t hear pictures

  Hey everyone! Hope you were able to enjoy Super Bowl Sunday and the big game and then get some rest before the week kicked off today! What a game! For those of you who haven’t visited my About page yet, let me give you a brief introduction. My name is Sadie McFarland. I am a…

  Sadie McFarland

  February 13, 2023

  Accessible marketing

  #AccessibleMarketing, #Doritos, #Google, #Marketing, #Rihanna, #SuperBowlCommercials, #SuperBowlSunday